At Fourth Wave Wine, sustainability is a part of our philosophy. Through responsible sourcing, regenerative environmental action, ethical partnerships and pioneering innovation, we are shaping a more sustainable future for the wine industry.
From our vineyards, to production and operation partners, every decision reflects our commitment to reducing environmental impact and uplifting the communities we work with.
At Fourth Wave Wine, we work with a carefully selected group of partners, many of them family-owned wineries built over generations. Relationships sit at the heart of everything we do, and we partner with producers who share our values, strong environmental practices, and a long-term view of the industry. This philosophy extends beyond the vineyard to packaging, where we reduce impact through lighter-weight glass, increased use of recycled materials, and the removal of unnecessary packaging - lowering our footprint while maintaining quality across our portfolio.
As certified members, we continuously assess and improve our environmental footprint from vineyard practices to production, water use and waste management.
Since 2017, we have sourced and converted vineyards across multiple regions to meet leading domestic and global organic standards, supporting healthier soils and reduced chemical inputs.
Our membership reflects our dedication to ethical, responsible supply chains, ensuring fair labour practices and improved working conditions across our network.
Supporting the development of the next generation of winemakers with mentor programs such as 'Tread Softly Next Generation Winemaker'.
We are proud pioneers in the low and no-alcohol wine category, raising awareness and normalising moderation through premium, great-tasting alternatives. Our portfolio continues to expand with quality, variety and accessibility — including event sponsorships and initiatives that promote mindful drinking.
Tread Softly is a certified sustainable, naturally lighter in alcohol drinks brand that transforms environmental responsibility into real, measurable action. Since 2019, the brand has planted a tree for every case sold, driving long term regeneration and actively reducing our carbon footprint.
Today, over 3 million trees have been planted in the Tread Softly Forest, restoring biodiversity, rebuilding ecosystems and contributing to meaningful climate impact. As Tread Softly grows internationally, so does the commitment to the planet, strengthening global partnerships with regenerative agriculture and reforestation programs that support healthier landscapes and thriving communities.
In addition to Tread Softly, we continue to innovate and develop brands and products with a ‘better for you and the planet’ ethos. Natural, organic and vegan friendly wines, preservative free and minimal intervention, lighter in calorie and moderation focussed and a range of alternative formats that are designed to reduce waste.
Innovation in packaging is one of the most powerful ways we reduce our footprint. We are continually advancing how wine is contained, shipped and enjoyed.
Our bottling partners follow clear sustainability roadmaps, committing to:
We actively choose domestic over imported goods wherever possible, further reducing transport emissions and supporting the future of Australian glass production.
Fourth Wave Wine is proud to lead the industry toward a more ethical, environmentally conscious and community-minded future.
From our brands and their sustainability programs, to pioneering new packaging solutions, we remain committed to creating high quality wines, consumer loved brands and sustainable innovations.
Fourth Wave creates solutions for the biggest consumer challenges facing the biggest market segments.
We integrate consumer insights with best-in-class packaging and contemporary winemaking.
Combining the best of the small (speed, creativity) with the best of the big (ambition, scale, resources to support launches).
The result is a vibrant and easy to navigate wine shelf that engages and delights the consumer – lifting average and overall sales.
Fourth Wave focusses on the wine drinker, creating wines that match your taste, passions and lifestyle.
Our brands are hard to miss and easy to remember, clearly communicating their philosophy and how they will taste.
Versatile, expressive, and highly drinkable, our wines focus on your enjoyment with any occasion.
Our wine brands are loved and trusted by many, a treasured companion to many of life’s highlights.
